Melrose Blue was born for the woman who finds joy in the ritual of getting dressed. This is the woman who believes her outfit has the power to change her mood, elevate her day, and open her up to new experiences. We’re not just about fashion; we’re about making an impression. From your next getaway to an unforgettable night out, Melrose Blue is here to elevate every occasion with standout pieces that draw attention wherever you go. We believe life is too short to blend in, so let’s make every outfit a celebration of you.

Jance is a serial entrepreneur with over a decade of experience in corporate retail. Her journey in retail began in 2007 when she got her first job at the local Forever21 . But her love of fashion grew much deeper in 2009 when she began blogging about red carpet fashion and celebrity style. She always knew fashion was her calling, but never considered owning a boutique. After the success of her loungewear boutique (Brazen), she realized she wanted something that truly reflected her style. Melrose Blue is her way of bringing her love for fashion and the art of getting dressed to life, crafting a brand that invites women to play dress-up in every sense of the word.